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$44.99 $59.99 25% Off
It's what's inside that counts. Your favorite shell shorts have a new best friend. The Troslo Liner Short features compressive main body fabrics to help fight muscle fatigue and chaffing, while full mesh side panels offer ultimate breathability. Details: - An eco-conscious liner short with a form-fitting, dual-density pad optimized for performance and comfort. - Full-mesh side panels offer ultimate breathability - A wide waistband keeps shorts secure with even pressure distribution - A lightweight chamois wicks moisture and provides excellent breathability - Low-profile silicone leg grippers keep things in place - Pairs perfectly with the Trek Rhythm Mountain Short - A fitted cut provides a streamlined body fit for enhanced performance
$49.99 $69.98 29% Off
Extend your cycling season Round out your cycling wardrobe with one of our most popular autumn road products. The S1 Softshell Shoe Cover keeps you warm, dry, and protected in rainy or dry conditions above freezing. Key features - Choose the right gear for your climate—S1 for above freezing, S2 for below - Profila Softshell fabric for water resistance and windproof protection in cold and wet conditions - Visibility colorway uses biomotion to help improve daytime detectability - YKK zipper for easy on/off - Designed for use with road or mountain shoes for maximum versatility - Reflective elements enhance visibility during nighttime riding
$53.99 $64.98 17% Off
A new take on the classic seat bag. The Spring Roll uses the proven BOA Closure System to secure ride essentials. Three compartments keep everything sorted and the fold-in-half and roll-up design mounts to saddle rails with a centered security strap and the BOA Closure System. Durable water resistant materials feature reflective stitching to give it all a classy, functional look. - BOA Closure System provides simple, secure saddle rail attachment - Folding design opens with three pockets for tidy storage of ride essentials - Waxed canvas construction offers durable, water resistant design - Integrated BOA Closure System guide eases installation while protecting saddle rails - Additional center strap secures the roll and its contents to keep everything in place - Hold tube, tool, CO2, and ride essentials in a convenient roll-up design that offers easy access - Reflective stitching for low light visibility - 107 grams
$54.99 $69.99 21% Off
Bontrager has partnered with ABUS to offer best-in-class bike security. The Elite Combo U-Lock features a 9mm soft-touch steel shackle that resists cutting and double-bolting action for added anti-twist protection. Plus, it's equipped with industry-leading defense against corrosion and a durable combination dial. Includes lock, cable, and on-bike mount. - 9mm temper-hardened steel for secure, versatile U-Lock protection with included cable - Double-bolting shackle provides anti-twist protection - Combo dial features easy-to-read numbers designed to resist wear - Soft-touch coating for a smooth look and feel that can protect against scratches - Simple mount installs in seconds for easy on-bike storage - Industry-leading corrosion resistance - Includes U-Lock, bike mount, and cable - Security rating 8
$59.99 $84.99 29% Off
Position yourself for better bike rides in the Anara women's short. This versatile cycling bottom is built with Profila fabrics to fight fatigue and our exclusive inForm BioDynamic dual-density chamois for all-day comfort. Key features - Strata inForm BioDynamic Chamois - OverEasy constructed women's dual density pad - Profila Power compressive technology fights muscle fatigue to extend your efforts - Yoga style wide waistband keeps shorts secure and always ultra-comfortable - PinchLess leg construction moves with your body for a comfortable and flattering fit - Locker loop easily hangs garment for quick drying without hurting the fabric - 7.5" (19cm) inseam - Fitted cut provides streamlined body fit for enhanced performance
$59.99 $99.99 40% Off
An easily packable jacket built for comfortable protection on rainy days. Don't let a little rain ruin your ride. The Circuit Rain Cycling Jacket has you covered when wet weather rolls in so you can keep on rolling even through the depths of a downpour. Plus, it pack easily into itself and fits right in your jersey pocket for easy storage when the storm settles. Product details - Water-resistant fabric has you covered during inclement weather - Self-packable into zippered side pocket - Two-way YKK AquaGuard zipper keeps water out and allows easy access to your jersey pocket - Laser cut holes allow underarms to breath - Internal audio routing makes for easy, snag-free listening - Drop-tail design prevents overexposure when in the cycling position - Semi-fitted cut follows the curves of your body with room for movement
$59.99 $99.99 40% Off
Versatility, thy name is SSR shoe! On-road, off-road, touring across the country, or commuting to the farmers' market—Bontrager's SSR Multisport cycling shoe will tackle it all. Its roomier fit and classic lace closure system deliver comfort and convenience, and the lugged, full-rubber outsole gives you all the traction you need for off-bike scrambles and adventures. - inForm Performance last offers our roomiest, most relaxed fit for comfort on and off the bike - Glass-reinforced nylon plate with textured rubber outsole for great grip - Classic lace closure system with convenient elastic lace keeper - Compatible with 2-bolt, SPD-style cleats - Plugs available for better flat pedal use when installed into cleat box using PN 563869 - Cleat compatibility: SPD 2-bolt - Closure type: Laces - Sole fiber content: 100% Rubber - Upper fiber content: 60.9% Polyester / 37.1% PU / 2% TPU - Liner fiber content: 100% Polyester
$59.99 $99.99 40% Off
Versatility, thy name is SSR shoe! On-road, off-road, touring across the country, or commuting to the farmers' market. Bontrager's SSR Women's Multisport cycling shoe will tackle it all. Its roomier fit and classic lace closure system deliver comfort and convenience, and the lugged, full-rubber outsole gives you all the traction you need for off-bike scrambles and adventures. - inForm Performance last offers our roomiest, most relaxed fit for comfort on and off the bike - Glass-reinforced nylon plate with textured rubber outsole for great grip - Classic lace closure system with convenient elastic lace keeper - Compatible with 2-bolt, SPD-style cleats - Plugs available for better flat pedal use when installed into cleat box using PN 563869 - Sole fiber content: 100% Rubber - Upper fiber content: 60.9% Polyester / 37.1% PU / 2% TPU - Liner fiber content: 100% Polyester
$65.99 $109.99 40% Off
Constant comfort. Subtle strength. Sleek, light, and stiff. Everything you want in a road bike shoe, whether you're just starting out or consider yourself a seasoned enthusiast. The Starvos cycling shoe offers a stealthy, distinctive look without breaking the bank. Product details - inForm Race last offers a slightly roomier, high-performance fit - Nylon composite Bronze Series sole - PowerTruss sole design improves stiffness without adding significant weight - Stiffness index - 7 of 14 - 3-strap hook and loop closure system - Compatible with 3-bolt and 2-bolt SPD-style cleats (2-bolt mounting plate sold separately) Specifications - Upper Fiber Content: 58.7% PU / 10.9% Polyester / 30.4% Nylon - Sole Fiber Content: 85% Nylon / 15% Fiber - Liner Fiber Content: 100% Polyester
$67.99 $83.99 19% Off
Get ready to ride Take your riding to the next level with Bontrager Comp road pedals. A fully-adjustable release tension lets you dial in the right feel for your ride and adds the confidence and efficiency of a secure connection to your bike. Durable materials and sealed cartridge bearings ensure lasting performance for this Look Keo-style pedal. Cleats and hardware included. - Road pedals with Look KEO-style compatibility - Durable Chromoly spindle for long-lasting durability - Sealed cartridge bearings provide smooth, reliable feel - Adjustable release tension - Includes cleats and mounting hardware - Spindle diameter: 9/16-inch - Weight: 282g
$68.00 $85.00 20% Off
- 200 HOUR/1 YEAR SERVICE KIT (INCLUDES DUST SEALS, FOAM RINGS, O-RING SEALS, CHGR2 DAMPER SEALHEAD, DEBONAIR (SILVER) SEALHEAD—ZEB SELECT+/ULTIMATE A1 (2021)
$69.99 $144.99 52% Off
Winter is no match The Velocis Softshell Unpadded Tight is perfect for extending your riding season into the colder months while allowing you to continue to wear your favorite padded shorts beneath. Softshell front panels protect you from wind and water, while thermal rear panels trap body heat to keep you warm and comfortable. Product details - Softshell front panel is wind- and water-resistant for inclement weather protection - Thermal rear panel is engineered for excellent breathability - Compressive draw string waist band for stay-put comfort without pressure points - YKK semi-auto lock ankle zippers ensure easy on-and-off with unmatched durability - Locker loop on waistband makes tights easy to hang for quicker drying after rides - Fitted cut provides streamlined body fit for enhanced performance Specifications - Gender: Men - Fit profile: Fitted - Temperature use (high): 65 deg. F - Temperature use (low): 25 deg. F - Chamois and liner: No chamois - Fiber content: 57% Nylon / 26% Polyester / 13% Polyurethane / 4% Elastane - Material: Knit
$69.99 - $89.99 $89.99 Up to 22% Off
More performance, less impact. Your little rippers will love the Evoke Youth Mountain Bike Short. A Kids' inForm Chamois provides essential support, and durable outer fabrics outlast even the toughest terrain. Details: - An eco-conscious youth padded bike short packed with ultra-versatile features for the trail and beyond. - A woven two-way stretch outer-short moves with your body - Removable padded liner adds versatility for going from trail to town - A Kids' inForm Chamois is breathable, durable, and soft to the touch - A dual-sided hook-and-loop waist closure lets you easily fine-tune your fit - A vented leg opening moves with your pedal stroke - This product saves the equivalent of 12 PET plastic water bottles - A semi-fitted cut follows the curves of your body and leaves room for movement
$69.99 $79.99 13% Off
An eco-conscious women's bike jersey that offers versatile performance with comfortable materials in a fitted cut. The best all-around jersey When you need one jersey that does it all, reach for the Circuit Women's Cycling Jersey. It's built with lightweight and breathable fabrics, enhanced by 37.5 technology that uses body heat to evaporate moisture and keep you cool, dry, and at the ideal core body temperature. Plus, it's packed with all of the other things that make a great cycling jersey, like three back pockets, full-length YKK zipper, and a raw sleeve edge for a seamless transition from jersey to skin. - An eco-conscious women's bike jersey that offers versatile performance with comfortable materials in a fitted cut. - STANDARD 100 by OEKO-TEX tested - 37.5 active-particle technology keeps your body at an ideal core temperature - Raw edge sleeve with silicone gripper for a comfortable and stay-put fit - Three open back pockets plus additional inset card pocket - Drop-tail design with silicone gripper covers your backside in riding positions for a cycling-specific fit - Full-length YKK zipper with recycled tape allows ventilation on long climbs or warm days - UV protection 50+ - Fitted cut provides a streamlined body fit for enhanced performance Made with love for you and the planet The Circuit Jersey is a bluesign product that's been STANDARD 100 tested by OEKO-TEX. 37.5 Technology Circuit uses 37.5 Technology to accelerate sweat evaporation and keep you cool, dry, and at the ideal core body temperature: 37.5° Celsius. Sleeves that stay Raw-cut sleeves with silicone-printed grippers provide a comfortable fit that stays put. Extended rear coverage A drop-tail design provides backside coverage and features silicone-printed grippers for added security. Essential storage Three open back pockets provide plenty of room to store your ride necessities. UV50+ Circuit fabrics are built to help you shine while reducing your exposure risk by offering UV50+ protection. How to care for your jersey Caring for your jersey will prolong its life, keep you fresh, and help eliminate odors to keep your ride partners happy. Wash in cold water on a gentle cycle and hang to dry.
$69.99 $89.99 22% Off
An eco-conscious women's bike jersey that offers versatile performance with comfortable materials in a fitted cut. - 37.5™ active-particle technology keeps your body at an ideal core temperature - Raw edge sleeve with silicone gripper for a comfortable and stay-put fit - Three open back pockets plus additional inset card pocket - Drop-tail design with silicone gripper covers your backside in riding positions for a cycling-specific fit - This product saves the equivalent of 13 PET plastic water bottles - UV protection 50+
$70.00 $125.00 44% Off
With its striking lines and close-to-the-body fit, this premium-level jersey makes a nice upgrade to any wardrobe. We use lightweight Transfer fabric for excellent breathability on hot days and include a rear gripper to keep the jersey in place as you reach for snacks on long rides. FEATURES - Lightweight and silky Italian knit ELITE Transfer fabric with In-R-Cool powered by coldblack® to keep you comfortably cool - Three rear bellowed pockets with bonded edge openings for easy gear in-and-out - Silicone print rear gripper to hold jersey in-place in aggressive riding position - BioViz® reflective elements for low-light visibility - Form fit FABRIC - 90% polyester, 10% elastane Made in China
$77.98 $104.99 26% Off
A stylish road helmet with advanced WaveCel technology that balances comfort and performance for all riders who value safety. A major advancement in the protection against cycling-related head injuries Starvos WaveCel is a versatile, high-value cycling helmet for new-to-seasoned riders who want the added protection of WaveCel, a leading technology in the protection against cycling-related head injuries. WaveCel is a collapsible cellular structure that lines the inside of the helmet. This Bontrager-exclusive technology disrupts the safety standards the industry has accepted for over 30 years. Product details - WaveCel advanced helmet technology - Virginia Tech 5 STAR rating - Intuitive, one-handed Headmaster fit system makes height and circumference adjustments easy - LockDown dividers make helmet strap management clean and easy to adjust - Soft, comfortable, moisture-wicking, and washable helmet pads - Available in XL sizing - Crash Replacement Guarantee provides a free helmet replacement if involved in a crash within the first year of ownership Specifications - Size (head circumference): Small (51-57cm) / Medium (54-60cm) / Large (58-63cm) / X-Large (60-66cm) - Fit system: Headmaster II - Pad material: Moisture-wicking pads - Buckle type: Standard buckle - Includes: Crash Replacement Guarantee - Weight: 300g (Small) / 335g (Medium) / 370g (Large) / 385g (X-Large)
$79.98 $139.99 43% Off
Save time when it matters most Lohi is the value-minded women's triathlon shoe designed to save precious seconds in your transitions and bike split. The reliable dual strap closure design offers comfort and quickness while the PowerTruss sole improves stiffness without adding excess weight. Key features - inForm Race last offers a slightly roomier, high-performance fit - Nylon composite Bronze Series sole - PowerTruss sole design improves stiffness without adding significant weight - Stiffness index 7 of 14 - Two-strap design features no-pull-thru top strap with set-and-forget lower strap - Micro-fiber uppers with flow-thru mesh panels - Easy-to-grab heel loop for quick entry - Women Specific Design is engineered specifically to yield better fit and greater comfort for women Details - Upper Fiber Content: 48.75% PU / 47.5% Polyester/ 3.75% PET - Sole Fiber Content: 85% Nylon / 15% Fiber - Liner Fiber Content: 100% Polyester
$79.98 $159.99 50% Off
Supported year round riding The Velocis Softshell Unpadded Bib Tight is a must-have for dedicated cyclists who seek warmth and want to remain dry in the colder months. This bib tight is perfect when paired with your favorite padded short and is sure to keep you warm and dry thanks to wind and water-resistant Softshell material. Product details - Softshell front panel is wind- and water-resistant for inclement weather protection - Thermal rear panel is engineered for excellent breathability - Stretchy silicone free bib straps for a comfortable and hypoallergenic fit - YKK semi-auto lock ankle zippers ensure easy on-and-off with unmatched durability - Locker loop makes tights easy to hang for quicker drying after rides - Fitted cut provides streamlined body fit for enhanced performance Specifications - Gender: Men - Fit profile: Fitted - Temperature use (high): 65 deg. F - Temperature use (low): 25 deg. F - Chamois and liner: No chamois - Fiber content: 54% Nylon / 29% Polyester / 13% Polyurethane / 4% Elastane - Material: Knit
$79.98 $99.99 20% Off
Our most versatile performance saddle offers a full cutout for targeted support and soft tissue pressure relief for riders of all genders and all disciplines. For mountain, for road, for men, for women Our most versatile performance saddle puts you in a power posture for speed and control wherever you ride—and it’s available in an wide range of sizes to ensure you get the fit you need. A full cutout ensures long-haul comfort for all riders and all terrain. Plus, it has longer saddle rails to tailor your fit and an integrated Blendr mount for a Flare tail light. Product details - Saddle design supports riders of all genders in a performance riding position on road and mountain bikes - Full saddle cutout minimizes soft tissue pressure for lasting comfort and performance - Lightweight shell provides balance of weight, strength, and compliance - Comp-level trim optimizes foam padding for added lightweight comfort - Multiple widths and extended rail clamping area give more fit options - inForm saddles are born of cutting-edge biomechanical research to maximize performance and rider comfort - Available Blendr accessory mounts to cleanly integrate rear light
$79.98 - $109.99 $109.99 Up to 27% Off
Constant comfort. Subtle strength. Sleek, light, and stiff. Everything you want in a road bike shoe, whether you're just starting out or consider yourself a seasoned enthusiast. The Vostra Women's cycling shoe offers a stealthy, distinctive look without breaking the bank. Key features - inForm Race last offers a slightly roomier, high-performance fit - Nylon composite Bronze Series sole - PowerTruss sole design improves stiffness without adding significant weight - Stiffness index - 7 of 14 - 3-strap hook and loop closure system - Compatible with 2-bolt SPD-style and 3-bolt cleats - Women's Specific Design is engineered to yield a better fit and greater comfort for women Details - Upper Fiber Content: 58.7% PU / 10.9% Polyester / 30.4% Nylon - Sole Fiber Content: 85% Nylon / 15% Fiber - Liner Fiber Content: 100% Polyester
$79.99 $109.99 27% Off
You won't want to take them off The Evoke Women's Short is the perfect combo of comfort, fit, and function. It's made of a lightweight, stretchy material that provides a close fit while still leaving ample room for movement, plus a removable padded liner and belt loops for a casual look that's perfectly suited for a day on the trails or a night on the town. Product details - Woven shell material has four-way stretch for ultimate comfort and movement - Removable padded liner turns riding short into versatile everyday short - Two front pockets and additional secret phone pocket - Zippered right back pocket offers secure storage - Adjustable waistband provides ultimate comfort - Waist loops let you add a belt to adjust shorts for your best fit - Semi-fitted cut follows the curves of your body with room for movement
$79.99 - $99.99 $99.99 Up to 20% Off
Choose your adventure. The Quantum Women's Fitness Bike Short is purpose-built for fitness and exploration, with versatile features and a semi-fitted cut that can take you from the trail to everyday life with ease. Details: - An eco-conscious padded women's bike short packed with features for on- and off-road exploration. - Two-way stretch polyester outer-short is durable and comfortably moves with you - A wide waistband with bungee drawcord allows for quick fine-tuning of fit - A lightweight chamois wicks moisture and provides excellent breathability - A Zippered side pocket offers secure storage - A vented leg opening moves with your pedal stroke - This product saves the equivalent of 15 PET plastic water bottles - A semi-fitted cut follows the curves of your body and leaves room for movement
$80.00 $130.00 38% Off
The Pearl Izumi Men's Interval Shorts use more muscle hugging Lycra than anything else in Pearl's line, for a performance feel the moment you slip them on. A sophisticated, seven-panel design utilizes the stretch and support of the fabric to simplify the number of seams, allowing the short to smoothly follow your every movement. Laser-cut hems create a seamless transition to your thigh and perfectly balanced compression. In-R-Cool technology provides additional cooling performance as you turn up the heat and lay down the power. Equipped with a highly breathable premium ELITE Escape 1:1 Chamois for long ride comfort. Features: - ELITE Transfer In-R-Cool fabric powered by coldblack provides superior cooling and reflective sun protection - Lightweight fabric uses 34% Lycra for muscle-hugging stretch and compression - ELITE Escape 1:1 Chamois with floating top sheet design reduces friction for all day comfort - Laser cut leg openings with silicone leg grippers for a seamless transition to skin - BioViz reflective elements for low-light visibility
$83.99 - $114.99 $114.99 Up to 27% Off
For trail or town Built for riders who live active lifestyles and want to stay protected, the Quantum cycling helmet looks just as good as it fits. Featuring MIPS, Multi-directional Impact Protection System, superior ventilation, and excellent coverage. Get it all and even more with a removable visor allowing Quantum to be your go-to helmet no matter what type of riding. MIPS (Multi-directional Impact Protection System) was developed by brain surgeons and scientist to help reduce rotational forces on the brain caused by angled impacts to the head. Key features - MIPS Brain Protection System - The Boa System lets riders easily secure and adjust helmet fit with one hand - In-mold composite skeleton increases helmet integrity for larger vent variations - Soft, comfortable, moisture-wicking, and washable helmet pads - Internal, recessed channels move airflow over your head to stay cool and dry - Removable snap-on visor and port covers provide multiple looks to fit your style - LockDown dividers make helmet strap management clean and are easy to adjust - Crash Replacement Guarantee provides a free helmet replacement if involved in a crash within the first year of ownership
$89.99 $104.99 14% Off
Grippy, durable flat pedal for trail and park use. Find it. Rip it. Choose your line Flat pedals are the preferred choice of downhillers, dirt jumpers, and enduro riders, but any trail rider can reap the benefits of a pedal born from the demands of those elite riders. A curved body and solid platform with traction pins mean that every time you place your foot, your shoe stays put. Lift off at any moment knowing you can stamp back down on the gas and find firm placement. Product details - Dial in your preferred traction with tuneable pin placement and contact height - Durable axle spins on sealed cartridge bearings - Pedal body is made from 6061-T6 aluminum - Threading: 9/26” (15mm)
$99.99 $139.99 29% Off
Your ticket to the trail The Flatline Mountain Bike Shoe is a flat shoe that keeps you connected to the pedals and ready for the attack, no matter what Mother Nature throws your way. A grippy Vibram outsole partners with a reinforced toe box for protection and durability, giving you the confidence you need to tackle any trail. Durable mountain bike shoe for riders who prefer the feel and confidence of flat pedals. - inForm Performance last is our roomiest, most relaxed fit for comfort on-and-off the bike - Grippy, Vibram rubber outsole provides an optimized shoe-to-pedal interface - Uniform tread pattern offers consistent, predictable interaction between pedal and outsole - Directional tread at toe and heel gives off-bike scrambling traction, uphill or down - Durable synthetic uppers are perforated for breathability and hold up to the demands of all off-road riding - Reinforced toe box protects against abrasion and shields trail debris - Shock absorbing EVA midsole dissipates forces from impacts - Laces provide ultimate fit control, and integrated lace keeper securely holds them tight to shoe for pedaling
$99.99 - $149.99 $149.99 Up to 33% Off
More fun with more flow Climb to new heights, roam further, and rider harder in the Foray Women's Mountain Shoe. An undeniably comfortable off-road cycling shoe featuring a Boa IP1 dial for a superior fit on rides of any length and intensity. No matter where or how you ride, this shoe won't quit thanks to a stiff sole with a durable upper with the added protection of GnarGuard for an overall reliable trail shoe. - inForm Race last offers a slightly roomier, high-performance fit - Nylon composite Bronze Series sole provides stiff yet walkable performance - Single Boa L6 dial allows easy and precise fit adjustments - Tachyon rubber outsole allows great grip in all terrains - Stiffness index 6 of 14 - Durable, GnarGuard rubberized coating protects against abrasions and fights debris - Compatible with 2-bolt SPD-style cleats - Women Specific Design is engineered specifically to yield better fit and greater comfort for women
$99.99 $119.99 17% Off
A powerful front bike light with a wide beam that illuminates any road or trail and can be seen from 2km away as a daytime running light. Ride with confidence, day or night, with the Ion Elite R Front Bike Light. This USB-chargeable light features a powerful beam with a wide pattern perfect for the road, path, or trail. Designed to offer lumens that last, Ion Elite R lets you ride longer with sustained brightness and features five modes including day flash for use as a daytime running light. - Ion Elite R provides a powerful beam that lights up the full width of any road or trail - A warm, wide 1000 lumen beam allows confident night riding - Specifically designed focus, flash, and range flash patterns offer ultimate daytime visibility - Long-lasting brightness exceeds industry standards - 1000lm-1.5hrs, 650lm-3hrs, 350lm-6hrs, night flash-26hrs, day flash-22hrs - Adjustable hard mount attaches securely to handlebars between 25.4-35.0mm - Blendr compatible with available helmet mount - Includes an adjustable hard mount and micro USB charging cable - Battery: 5000Li-Ion - Weight: 187g
$99.99 $199.99 50% Off
No stopping now As Jack Frost weather creeps in and toes start to freeze reach for the JFW Winter Shoe to extend your riding. This cold weather shoe was designed specifically for dedicated riders who want to stay warm and dry without having to worry about bothersome shoe covers as temperatures range from 40F/4.4 to 25F/-3.9C. It also features highly visible colors and reflective elements to be seen when it matters most. - inForm Performance last offers our roomiest, most relaxed fit for on- and off-bike use - Nylon composite Bronze Series sole provides stiff yet walkable performance - Single Boa L6 dial allows easy and precise fit adjustments - Tachyon rubber outsole allows great grip in all terrains - Neoprene water-resistant upper completely covers ankles to keep feet warm and dry - Durable, GnarGuard rubberized coating protects against abrasions and fights debris - Reflective elements increase visibility and add contrast to be seen where it matters most